Tag Archives: Guy Kawasaki

Viral Article Produces More Than 1000 Web Visits

Sticky article lands on major site for 24 hours

Yesterday, we discussed ways to build traffic to your Web site and one of the strategies mentioned was to write and post informative short articles.  These blog entries can work their way around the net and, if people find them interesting, stick around for a while and generate some bounce-back traffic and new viewers to your site.  If you get lucky, one of the large sites will pick it up and give you a free ride.

That’s what happened to us yesterday, when our review of Guy Kawasaki’s new book, Enchantment, got featured on WordPress’s splash page.  To make a long story short, WordPress is the mothership for 395,767 avid bloggers, and that kind of exposure produces a lot of traffic.  We got pounded by 1,345 visitors in 24 hours, and that’s quite a bit for a simple little blog in day 5 of its existence.

While it is flattering (and lucky) to be featured from among the 377,255 blog entries posted yesterday, and to have a whole lot of traffic sent your way, the overall impact to my business will be negligible.  Why? I’m not a mass-merchandising proposition; I need to reach senior marketing people and business owners, mostly in Honolulu, who can make decisions about their own marketing strategies. My main strategy will be along the lines of a targeted direct marketing approach…so, if you start getting emails from R Strategic, you’ll know that we think you’re our kind of business professional.

But, it’s hard to resist using this example of one of our Web traffic building ideas working so dramatically, especially on a day we featured an article entitled, “I Built It And They Didn’t Come.”

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Filed under Internet Marketing

Beyond Persuasion There Is Enchantment

Guy Kawasaki’s new book Enchantment is his most detailed revelation to date about the art of marketing elevated to spiritual experience. Kawasaki was a lead evangelist with Apple during its break-out years and was one of the main spark plugs that fired up Apple’s legendary brand loyalty.

Kawasaki’s recounts the evolution of persuasion as it applies to his Apple experience. Guy really, really believed Apple was the best computer, and he made a lot of other people really, really believe it too. But, the power of harnessing Enchantment can be applied to any deeply held belief the reader has a burning desire to share.

Kawasaki refined his skills as a post-Apple venture capitalist, and founder of Alltop, the ubiquitous online content directory. His new book is his best because he’s still engaged and learning. And, in our brave new world of the internet, ten second attention spans and social media you either learn or retire.

In Enchantment, Kawasaki takes us into the inner algorithm of his methodology. This is a “how to” book for a subject that is viewed as almost mystical by many. It is not just a compelling read on how to apply good old fashioned enthusiasm and communication skills to create curiosity, buy-in, and loyalty (in that order) for your product or service. It goes well beyond the ordinary. Kawasaki shares his creative insights into how advocacy can transcend its normal boundaries and become an infectious, life-altering intervention.

Enchantment is a primer on how to make any good idea contagious.

Enchantment is the best, and most revealing, book yet by Guy Kawasaki. After a amazingly successful career where he has perfected the art of persuasion and motivation. It is generous of Kawaski to share some of the magical secrets of his unique abilities.

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Filed under Brand Management