Earned Media

Getting your message out as news coverage or editorial commentary is often more credible than a paid commercial.  There are many ways, especially in our Internet age, to get your message out there.  Conventional publications and broadcasters need stories, and the Internet lives on blogging, tweeting and otherwise moving news nuggets around in real time.

In fact, social media, with all its manifestations, represent the single most dramatic shift in how people formulate and communicate opinions.

You also need to have a more traditional relationship with the community and sometimes make presentations to groups in order to earn consensus. We can train, prepare talking points and presentation materials for your community relations team.

Let us help you find your public media voice.

• Media Relations • Press Kits & Releases • Feature Stories and Article Placement • Podcasts • Social Media Networks • Viral Strategies


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