Beyond Persuasion There Is Enchantment

Guy Kawasaki’s new book Enchantment is his most detailed revelation to date about the art of marketing elevated to spiritual experience. Kawasaki was a lead evangelist with Apple during its break-out years and was one of the main spark plugs that fired up Apple’s legendary brand loyalty.

Kawasaki’s recounts the evolution of persuasion as it applies to his Apple experience. Guy really, really believed Apple was the best computer, and he made a lot of other people really, really believe it too. But, the power of harnessing Enchantment can be applied to any deeply held belief the reader has a burning desire to share.

Kawasaki refined his skills as a post-Apple venture capitalist, and founder of Alltop, the ubiquitous online content directory. His new book is his best because he’s still engaged and learning. And, in our brave new world of the internet, ten second attention spans and social media you either learn or retire.

In Enchantment, Kawasaki takes us into the inner algorithm of his methodology. This is a “how to” book for a subject that is viewed as almost mystical by many. It is not just a compelling read on how to apply good old fashioned enthusiasm and communication skills to create curiosity, buy-in, and loyalty (in that order) for your product or service. It goes well beyond the ordinary. Kawasaki shares his creative insights into how advocacy can transcend its normal boundaries and become an infectious, life-altering intervention.

Enchantment is a primer on how to make any good idea contagious.

Enchantment is the best, and most revealing, book yet by Guy Kawasaki. After a amazingly successful career where he has perfected the art of persuasion and motivation. It is generous of Kawaski to share some of the magical secrets of his unique abilities.

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30 Comments

Filed under Brand Management

30 responses to “Beyond Persuasion There Is Enchantment

  1. Interesting. I would like to understand the algorithm changes/Panda Google recently made – do know anything about this?

  2. Sounds like a great book–one I should read. I’m using my blog to tell the story of my ongoing recovery from bipolar disorder–hoping to advocate for those who are unable to share themselves. When we tell our stories, we demystify the illness, reduce stignma, and make the world a better place for all those who struggle with mental illness!
    Congrats on being FP-ed!
    Kathy

  3. I have to check this out. Thanks for sharing.

  4. This explains why I’ve always gotten the idea that there’s more than just facts to some people’s devotion to Macs. The company on a whole does seem to play on people’s desire to be wowed and enchanted by the new. That said, Macs are excellent computers for graphic and photo work.

  5. Hi Keith, thanks for bringing Guy Kawasaki’s ‘Enchantment’ to my attention; seems a phenomenal book to read. I’ll definitely be looking out for it.

    Incidentally, I couldn’t help but notice your offer of concise assessment of individual marketing & communications opportunities.

    I’ve recently started a blog called ‘The stuff legends are made of’ to help raise awareness for my film project “Legends on Stone’. Like any Independent film project, ‘Legends’ has been an up hill battle. Nevertheless, my passion and relentless efforts have brought home some great results. Be that as it may however, I’m always looking for ways to bolster and enhance my campaign.
    Your assessment would be very much appreciate: http://thestufflegendsaremadeof.wordpress.com

    Kudos on FP.

  6. This post makes me :). I was also enchanted by his newest book. It provides some really good information about how to support your business/product/ideas on social media platforms like Facebook, Twitter, LinkedIn, Youtube, and more.

    Check out the reviews on Amazon. http://www.amazon.com/Enchantment-Changing-Hearts-Minds-Actions/dp/1591843790

    The book has an average of 4.5 stars out of 5 stars. There are 175 reviews. 145 of them are 5 stars. 20 of them are 4 stars.

    Go get it! 😀

  7. I’ve always been a bit mystified by the almost obsession that hovers around all things Apple. I resisted Iphone forever, but finally succumbed. Must read this book, because there has got to be something going on beneath the surface.

  8. Ed A

    Good for Guy, Apple and Alltop. He is a great motivator of consumers and an adept writer.

    Having said that, there’s a Yankee skeptic streak in me that aks “Why dive into a closed system like iOS, simply because it’s pretty?” Who needs walled gardens, anyhow? Remember Compuserve? GeoCities? Excite? Magellan?

    Oh, sure, Apple has built a gorgeous API, making it easy to create apps, but that sugary flavor belies their chokehold on the creative, approval, and analytics world, which has Business tearing its collective hair out.

    Of course, Android hasn’t helped matters; with so many competing versions and scant support, Google is in danger of bungling the open platform opportunity and ceding the consumer space to Apple, while gaining in the B2B sector (automotive etc.)

    We’ll see.

  9. I enjoy reading stuff like this, thanks for talking about it.

  10. ALIVEalways

    I like the title to your post

  11. Interesting, I will be reading this – it looks like a good read

  12. This book was a great read for me. It’s the first book of his I’ve read and I rarely read these kinds of books. Much of what he writes about can be applied to many areas of life and helped me understand why I respond to different business as I do.

    I even did well on the test. The story about the making of the cover was fascinating as well.

  13. Interesting, I will be reading this – it looks like a good read

  14. I agree with it. the book express the hard work and selfless from author

  15. I’ve always been a bit mystified by the almost obsession that hovers around all things Apple. I resisted Iphone forever, but finally succumbed. Must read this book, because there has got to be something going on beneath the surface.
    Reply

  16. Interesting and i really enjoy reading like this.

    thanks

  17. I can’t wait to read this…sounds very interesting!

  18. Are you allowed to pull a picture off of Amazon like that legally?

  19. Pingback: Viral Article Produces More Than 1000 Web Visits « R Strategic

  20. Excellent book! Everyone should read it – seriously.

  21. отлично, мне понравилась

  22. thor27

    I read freshly pressed almost daily
    Check out my blog sometime.
    “Whatcha need Got you covered in Northwest Houston,Tx.”

  23. This explains why I’ve always gotten the idea that there’s more than just facts to some people’s devotion to Macs. The company on a whole does seem to play on people’s desire to be wowed and enchanted by the new. That said, Macs are excellent computers for graphic and photo work.

  24. I was suggested this site through our step-brother. I’m no longer certain when it placed can be written as a result of the pup since no one else recognize such in depth approximately the problem. You might be extraordinary! Thank you so much!

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